Q4 2023 Performance of Top Fashion Games on iOS in Australia

As the year 2023 wrapped up, the fashion gaming scene on iOS in Australia witnessed varying degrees of user engagement and financial success. Here's a snapshot of how the top five fashion games performed in the fourth quarter, according to data provided by Sensor Tower.

Project Makeover maintained a steady revenue stream with a notable peak of $65K in the final week of December. Downloads fluctuated throughout the quarter, with a high of nearly 8K in early October and settling at approximately 5.9K by year's end. Weekly active users showed a declining trend from around 46K to approximately 41K in the same timeframe.

Covet Fashion: Dress Up Game experienced a revenue rollercoaster, peaking at nearly $17K in early November and dipping to around $5.4K mid-quarter. Downloads saw an uptick towards the quarter's end, jumping from 611 to over 1.1K. Active weekly users gradually increased, ending the quarter at about 3.3K.

The newcomer, SuitU: Fashion Avatar Dress UP, showed a mixed revenue performance with a notable spike to $10.7K in mid-October and mid-November. Downloads saw a general decline from 2.5K to 805, while active weekly users remained relatively stable, closing the quarter with around 11.3K.

RuPaul's Drag Race Superstar had its revenue fluctuating, reaching a high of nearly $4.9K in the first week of October and ending the quarter at about $4.2K. Downloads peaked impressively at 218 in early December, while active weekly users saw a slight drop-off, ending at approximately 1.3K.

Lastly, SUITSME: Dress Up Fashion Game saw modest revenue figures, with a peak at $3.5K in early October. The game's downloads had a significant rise mid-quarter but concluded at 580. Active users showed a positive trend, increasing from around 3.2K to 3.1K towards the quarter's close.

For more in-depth insights and detailed performance metrics, Sensor Tower's platform offers comprehensive data on these and other mobile applications.